{"id":158,"date":"2022-12-26T09:40:08","date_gmt":"2022-12-26T08:40:08","guid":{"rendered":"https:\/\/webpremium.website\/wordpress\/?p=158"},"modified":"2023-01-10T10:21:23","modified_gmt":"2023-01-10T09:21:23","slug":"seo","status":"publish","type":"post","link":"https:\/\/webpremium.website\/wordpress\/2022\/12\/26\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"\n\n\n<h3>\u0160ta je SEO?<\/h3>\n<p>SEO je akronim od engl. search engine optimization, a mogao bi da se prevede kao &#8220;optimizacija za pretra\u017eiva\u010de\u201c.Kao jedna od internet marketing strategija, SEO razmatra pojam koji ljudi pretra\u017euju i na\u010din funkcionisanja pretra\u017eiva\u010da. Optimizacija veb-sajta prvenstveno obuhvata menjanje sadr\u017eaja i HTML koda koje dovodi do pobolj\u0161anja njegovog rangiranja vezano za specifi\u010dne klju\u010dne re\u010di koje se koriste za pretragu i do uklanjanja raznih prepreka prilikom indeksiranja sadr\u017eaja veb-sajta od strane pretra\u017eiva\u010da.<\/p>\n<p>SEO mo\u017eemo podeliti u dve osnovne kategorije: <\/p>\n<ul><li><em>onpage<\/em> i <\/li><\/ul>\n<ul><li><em>offpage<\/em> optimizaciju<\/li><\/ul>\n<h6>\u0160ta je&nbsp;<em>Onpage<\/em>&nbsp;SEO?<br><\/h6>\n<em>Onpage<\/em> SEO podrazumeva:\n<ul><li>pore\u0111enje klju\u010dnih re\u010di u odnosu na konkurenciju i njihovu dalju analizu u vidu detaljnih izve\u0161taja za optimizaciju meta tagova (title, description) <br><\/li><li>sre\u0111ivanje tagova u sadr\u017eaju (alt, title, naslovi linkova)<\/li><\/ul><ul><li>optimizaciju naslova i podnaslova (H1-H6)<\/li><\/ul><ul><li>kreiranje datoteke robots.txt<\/li><li>kreiranje, registracija i obnova sitemap.xml<\/li><li>popravljanje unutra\u0161nje strukture linkova<\/li><li>analizu dupliranog sadr\u017eaja<\/li><li>kreiranje &#8220;404&#8221; stranice i &#8220;301&#8221; redirect po potrebi<\/li><li>kori\u0161\u0107enje Strong, italic i blackqoute tagova u tekstu<\/li><li>izlazni linkovi ka kvalitetnim sajtovima kakav je i Wikipedia<\/li><li>interni linkovi ka bitnoj stranici sa klju\u010dnom re\u010di<\/li><li>dodati video, infografik u tekst kako bi bio zanimljiviji<\/li><li>pobolj\u0161ati vreme u\u010ditavanja stranice ispod 3 sekunde<\/li><li>responsive dizajn sajta<\/li><li>dugmi\u0107i za \u0161erovanje na dru\u0161tvene mre\u017ee: facebook, twiter, youtube, instagram itd.<\/li><\/ul><p><br>\u0160ta je to <em>Onpage<\/em> optimizacija? Nekada je Google pretraga rangirala web sajtove na osnovu broja poseta, a optimizacija se ograni\u010davala najvi\u0161e na sadr\u017eaj i klju\u010dne re\u010di. Na taj na\u010din, Google nije ostavljao mnogo prostora drugim, manje pose\u0107enim sajtovima da napreduju u rangiranju, pa \u010dak iako su imali bogatiji i bolji sadr\u017eaj. To je zato \u0161to je preko 85% korisnika otvaralo sadr\u017eaj prvog rezultata u pretrazi \u0161to je imalo za posledicu uve\u0107anje broja poseta najpose\u0107enijim sajtovima. Naime, takva pretraga nije davala najbolje rezultate, jer ono \u0161to je najpose\u0107enije ne zna\u010di i da sadr\u017ei najkvalitetniji sadr\u017eaj i informacije. Google, kao najpopularniji globalni internet pretra\u017eiva\u010d, poslednjih godina je promenio algoritam pretrage i dao na zna\u010daju sajtovima sa unikatnim i relevantnim sadr\u017eajem, slikama, video klipovima, i na taj na\u010din unapredio pretragu. Tako\u0111e je uvedena i novina da se spamerski sajtovi sa kojih se \u0161alje nepo\u017eeljna po\u0161ta \u0161alju na dno pretrage. Da bi neki sajt bio na \u0161to boljim pozicijama prilikom pretrage, potrebno je da sadr\u017ei dovoljan broj klju\u010dnih re\u010di u tekstu, optimizovane meta tagove i ispisane tagove u sadr\u017eaju kao \u0161to su alt tagovi na sli\u010dicama, naslovi i podnaslovi u tekstu od H1 do H6 i title tagovi u naslovima linkova. Isto tako bitno je da sajt ima \u0161to bogatiji sadr\u017eaj, pun informacija za ciljanu grupu korisnika.<br><\/p>\n<h6><span style=\"font-size: 28px;\">\u0160ta je&nbsp;<\/span><em style=\"font-size: 28px;\">Offpage<\/em><span style=\"font-size: 28px;\">&nbsp;SEO?<\/span><br><\/h6>\n<p><em>Offpage<\/em> SEO je vezan za gra\u0111enje imid\u017ea i reputacije na internetu kao i sve ostale radnje preduzete van Va\u0161e web lokacije koje uti\u010du na Va\u0161e rangiranje na stranicama pretra\u017eiva\u010da. Gra\u0111enje imid\u017ea i reputacije na internetu se ostvaruje isklju\u010divo preko kvalitetnog sadr\u017eaja (tzv. <em>content marketinga<\/em>). Nije slu\u010dajno \u0161to su neki blogeri stekli popularnost preko no\u0107i. Oni su prepoznali ovu potrebu i po\u010deli su da pi\u0161u kvalitetnije tekstove o nekom proizvodu i tako da su stekli veliko poverenje kod svojih \u010ditalaca. Neki od njih su postali prave medijske zvezde i gomila ljudi ih pasionirano prati.<\/p><p><em>Offpage<\/em> SEO optimizacija&nbsp;obuhvata proces koji se obavlja tek kada se zavr\u0161i <em>Onpage<\/em> optimizacija. Ukoliko je <em>Onpage<\/em> optimizacija odra\u0111ena kako treba, <em>Offpage <\/em>optimizacija nije toliko obavezna, me\u0111utim, u slu\u010daju da ste u poziciji gde na tr\u017ei\u0161tu vlada ogromna konkurencija, <em>Offpage<\/em> SEO optimizacija je obavezna! Preporuke i linkovi sa drugih web sajtova ka va\u0161em su idealni na\u010din da celokupnu SEO optimizaciju sajta unapredite na najbolji mogu\u0107i na\u010din. Ipak, u ovom slu\u010daju postoje i male za\u010dkoljice u vidu onoga \u0161to Google pretraga ne podr\u017eava. Razmena linkova izme\u0111u dva web sajta je ne\u0161to \u0161to se ne preporu\u010duje. Tako\u0111e je sumnjivo da se za jedan dan pojavi veliki broj linkova ka va\u0161em sajtu, pa se nekontrolisano postavljanje linkova tretira kao spam i mo\u017ee dovesti do gubljenja ste\u010denih pozicija<font color=\"#202122\"><font face=\"-apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Lato, Helvetica, Arial, sans-serif\">.<\/font><\/font><font face=\"-apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Lato, Helvetica, Arial, sans-serif\" color=\"#202122\"><br><\/font><\/p>\n<p>Odluka da li da anga\u017eujete nekog za SEO je velika odluka koja potencijalno mo\u017ee pobolj\u0161ati Va\u0161u poziciju u pretragama, ali tako\u0111e mo\u017eete uni\u0161titi Va\u0161u reputaciju. Obavezno istra\u017eite potencijalne prednosti, kao i \u0161tetu koju neodgovorni SEO mo\u017ee da nanese Va\u0161em web sajtu.&nbsp; SEO optimizacija uklju\u010duje:<\/p>\n\n  <p><\/p><li>pregled sadr\u017eaja i strukture va\u0161eg sajta<\/li>\n  <li>istra\u017eivanje klju\u010dnih re\u010di<\/li>\n  <li>Istra\u017eivanje situacije na tr\u017ei\u0161tu<\/li>\n  <li>razvoj novog, optimizovanog sadr\u017eaja<\/li>\n  <li>tehni\u010dki saveti o razvoju veb sajta: domen, hosting, preusmeravanja, stranice sa gre\u0161kama, kori\u0161\u0107enje JavaScript-a<\/li>\n  <li>upravljanje kampanjama za razvoj poslovanja na mre\u017ei<\/li>\n  <li>Istra\u017eivanje klju\u010dnih re\u010di<\/li>\n  <li>poznavanje situacija na odre\u0111enim tr\u017ei\u0161tima i geografskim podru\u010djima.<\/li>\n  <li>SEO obuka<\/li><p><\/p>\nAko razmi\u0161ljate o anga\u017eovanju SEO stru\u010dnjaka, po\u017eurite sa tim. Odli\u010dan trenutak za njegovo anga\u017eovanje je kada razmi\u0161ljate o redizajnu sajta ili planirate da pokrenete novi sajt. Na taj na\u010din osiguravate da Va\u0161a web lokacija bude dizajnirana tako da je prilago\u0111ena pretra\u017eiva\u010dima. Me\u0111utim, dobar SEO tako\u0111e mo\u017ee pomo\u0107i u pobolj\u0161anju pose\u0107enosti postoje\u0107eg sajta.\n\n\n","protected":false},"excerpt":{"rendered":"<p>Ako razmi\u0161ljate o anga\u017eovanju SEO stru\u010dnjaka, po\u017eurite sa tim. Odli\u010dan trenutak za njegovo anga\u017eovanje je kada razmi\u0161ljate o redizajnu sajta ili planirate da pokrenete novi sajt.<\/p>\n","protected":false},"author":2,"featured_media":580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pojmovi","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO - Web Premium<\/title>\n<meta name=\"description\" content=\"Web Premium - SEO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webpremium.website\/wordpress\/2022\/12\/26\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO - 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